Wednesday, 25 December 2013

Some Of The Top Stories In The SEO World – A Look Into The Google Algorithm

Published by Jimmy Simond on Wednesday, 25 December 2013  | No comments

The SEO world is always fraught with changes, risks and positive outcomes. In order to check the illegal and black hat SEO techniques and ensure a true ethical standard in the way in which websites perform in the search engine results, Google keeps on updating its algorithm. However, it is unfortunate enough that the website owners are not at all aware of the exact things that comprise the Google algorithm but they need to update their websites and change things completely on guesswork. Check out some of the top stories of Google in 2013.

The Hummingbird update

It was on the 26th of September, that Google told participants in an event that there is a new algorithm in the making that is going to impact more than 90% of the searches worldwide. The update was named Hummingbird update and Amit Singhal of Google, said that this was the latest update since he joined the company in 2001. Hummingbird actually allows Google search engine to better perform its job through an improvement in semantic search. As the norm is conversational search Hummingbird lends understanding to the contextual meaning of the terms that are used in the search query. After the Hummingbird update, it seems that Google will now be able to answer the long tail questions better even if the corresponding pages are not optimized properly.

The Penguin update

Google launched its Penguin update in the month of April, 2012 in order to catch all those websites that were deemed to be spamming its search results, specifically all those who were purchasing links or getting them through link networks that were designed primarily to boost or enhance their Google search engine rankings. When the new Penguin update was released, all the webmasters who owned their sites got into the field to remove all the bad links and remove spasm in order to get back to a good ranking and be noticed again in the search engines. There were hundreds of such websites that were caught by the Google’s Penguin update.

The Panda update
There were many Panda updates previously, but the latest Panda update had the most crucial impact on the webmasters and the websites. If your website predominantly targets the search engine traffic from the US, you have perhaps known whether or not your website has been hit by the Panda update. The facts like posting irrelevant content or copied content in your website, buying and selling of links in order to continue with your business are some of the facts that have been attacked by the Panda update. Google had already informed that they wanted to give more importance to the authority websites as they’re more relevant than the non-authority ones. This update also seems to target the authoritative websites and more specifically on the fact, whether or not they should be called the authority websites.

Therefore, if you’re not in the industry and you’re planning to take a plunge, make sure you’re well-versed with the different Google updates so that you don’t get penalized immediately after you step into the world of SEO.

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Amit Singh is a founder of he share his immense knowledge of Search Engine Optimization in this blog.


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