Wednesday, 25 December 2013

The Hummingbird Update – A Survival Guide And Tips To Beat The Odds In 2014

Published by Jimmy Simond on Wednesday, 25 December 2013  | No comments

Unless you’re someone who has been living under the rock, you must have heard about the little change to Google’s search engine platform, called the Hummingbird update. This particular update was announced by Google in the month of September in CA where it all began 15 years ago and this has been said to be the most significant and noteworthy update since 2001. The future of search engine optimization has its name and it is called Hummingbird. If you are someone who is not aware of this update and you’re oblivious about the changes, the concerns of this article will help you increase your knowledge.

What is the Hummingbird update by Google?

One of the biggest thrusts to the new update was the knowledge graph, which is now more relevant for the queries. According to Matt Cutts, Hummingbird is a natural evolution of global search engine and the main goal of the update is to better reflect the real-world search queries by involving voice search, conversational search and machine deep learning. Hummingbird is not really a penalty-based change with Google. All the websites that said that they suffered from losses due to the update of the Hummingbird update clearly don’t have an understanding of the algorithm. Hummingbird can also be taken as a change in the platform of Google search, which is a completely new engine that makes Google what it actually is.

Changes in content that can help you survive the odds in 2014

Content has always been the king of SEO but with the net Hummingbird and Panda and Penguin update, content has become even more important. The exact type of content that ranks well for different search queries has always been changing and this trend will continue throughout 2014. In fact, Google’s Hummingbird update has enhanced the ability to assess the performance of certain search queries and there are different ways in which you can optimize your content post Hummingbird.

1. Create conversational content: There are certain specific conversation queries like ‘what is’, ‘where is’, ‘how to’ which direct the reader to some question-specific content that Google Hummingbird is going to promote with better search engine rankings.

2. Focus on long-tail queries: We all are aware of this that FAQ has always been a great way of targeting long-tail keywords and this will be an increasing trend throughout 2014. You may create detailed, industry-specific content through the FAQ section so that the visitors get the answer to their specific needs.

3. Drive relevant traffic: While you’re now sure about the type of content that you’re going to produce for your website, you should know which type of content will drive relevant traffic to your website. You should always keep the potential customers in mind so that after you post content to your website, you can easily gain enough traffic.

Therefore, when you’re wondering about the way in which Hummingbird will impact your position in the search engine ranking, you can keep in mind the above mentioned points while preparing your website.

About Author

Amit Singh is a founder of he share his immense knowledge of Search Engine Optimization in this blog.


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