Tuesday, 1 July 2014

Google Dispels Misconceptions Through AdWords Quality Score Primer

Published by Jimmy Simond on Tuesday, 1 July 2014  | No comments

Are you someone who’s trying to master PPC? If answered yes, you require having a solid understanding of Quality Score. In order to determine the effectiveness and cost of your paid search campaigns, you need to know the influence of Quality Scores. Just as you need a good credit score to qualify for loan with a low interest rate, Google Quality Score is also needed to know how your PPC ads will perform and how much you can get paid for them. Read on the concerns of this article if you’re interested in PPC and if you want to know about Google’s newest release.

What actually is Quality Score?

The process in which Google rates the relevance and quality of both your PPC ads and your keywords is known as Quality Score. Through the Quality Score, you can determine your cost-per-click or CPC and it is also possible to determine your ad rank in the ad auction process. The Quality score depends on a few factors like:

  • Your CTR or the Click Through Rate
  • The quality and relevance of the landing page
  • The relevance of each and every keyword
  • The relevance of the text of your ad

It is really surprising that no one apart from Google is aware of the actual algorithm with which the Quality Score works. However, it is certainly a very important part of SEO.

Google releases AdWords Quality Score Primer

It is pretty obvious by the importance of Quality Score that it was always a topic of debate. The amount of focus that should be devoted to it was always in question. Google has recently issued a whitepaper called “Setting the (Quality) Score” through which the advertisers can use this score to guide their optimizations. But the question is whether or not this is going to stop the debate! Rather not! This will spark more conversation but if you’re someone into paid searching, you should know about Google’s release.

According to Google, Quality Score is a “warning light within a car’s engine” and it is said to be opposed to being a detailed metric. This is actually a mixture of expected click-through rate, landing page experience and ad relevancy. However, we should be aware of the fact that the score that is shown isn’t the actual score during an auction.

This guide also garners attention to the 6 things that matter the most and that doesn’t with regards to measuring quality. Its main aim is to address some of the misconceptions on Quality Score. If you move a keyword to another ad copy, the quality score of the keyword might change because of the change in the user experience. The final bottom line is that you shouldn’t chase numbers; rather you should focus on your efforts, which is best for your users.

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About Author

Amit Singh is a founder of searchenginestory.com he share his immense knowledge of Search Engine Optimization in this blog.


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