It was on 12th of August, 2014
that Google, yet again updated their webmaster guidelines, especially in the
little or no original content guideline. Google has marked low quality guest
blog posts as scraped content or spammy posts. It has been long time now that
Google has been fighting for the usage of guest blogging and posting around
link building. Guest blogging, according to the search spam head Matt Cutts, is
done for SEO purposes but since its inception, it has been used for everything
else apart from SEO.
Since the time guest blog posts have
started being misused, Google has penalized a number of guest blog networks and
continues to give them targets on low-quality guest blogging that targets at
manipulation of search engine results. According to the Webmaster Guidelines
page, it has been mentioned that one of the most crucial steps in enhancing the
ranking of your website in Google search results is to ensure that it is full
of information, relevant keywords used appropriately and those that indicate
the subject matter of the content in your page.
However, there are some shady and greedy
webmasters to take the attempt to improve the ranking of their webpage and
attract visitors by creating web pages with many words but without sense. This
is called unauthentic content. Google has always taken and will continue taking
steps against all the domains that rank highly by showing scraped and spam
content or cookie-cutter pages that aren’t of any value to the users. Some
examples mentioned in the Google Webmaster guidelines page before the update
were Auto generated content, doorway pages, Scraped content and thin affiliated
sites. However, after the update, the phrase “content from other sources”, for
instance scraped content or “low quality guest blog posts”, has been added.
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