Tuesday, 22 September 2015

Latest SEO Trends That Will Dominate The Industry In 2015 – Look Before You Leap

Published by Rick on Tuesday, 22 September 2015  | No comments

Latest SEO Trends
While Google is always busy in updating its search engine algorithms, it is needless to say that the search engine optimizers have to stay on top of their heels to bring in the changes in their strategies. Continuously enhancing search engine software implies that the SEO experts are gradually moving towards a holistic approach, which is more in line with the traditional marketing techniques. This article will deal with the different search engine trends that will dominate the industry 2015.

  • Conversational keywords:
  • The hummingbird update of Google brought about many different changes in how the keywords should be interpreted in the web. The most noteworthy change after this update is the way in which the search engine understands conversational keyword phrases which are entered in a search query. So this means that the anchor text linking is keyword-focused.
  • Conventional links and mentioning of brands:
  • Yes, it is true that inbound links are still and will be always considered as the most vital factor in page ranking but the way in which Google interprets such links has now changed. Now it has been seen that brand mentions and implied links are now going to spread around the web.
  • User behavior and mobile optimization:
  • Although this is not a new trend but this will dominate in 2015. Nowadays, 1 out of every 5 people owns a smartphone and 1 out of every 18 people use a tablet. So, if you’re not focusing on mobile search optimization, you will soon be lagging behind. In the year 2014 and 2015, it is clear that the SEO campaigns will not only support mobile optimization strategy but will also concentrate on building responsive websites.
  • Content is king:
  • This is something that will always remain the same, come what may. Your website has to deliver the best and the most relevant content in order to attract people. The content should be unique and timeless, which means it should not get old with time. So, make sure the content of your website is at par with the theme of your website.
Therefore, when you’re worried about the different SEO trends that will dominate the market in 2015, you can follow the above mentioned latest seo trends. Hire an SEO expert who has first-hand knowledge on the topic so that he can help you make the right decisions.

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About Author

Amit Singh is a founder of searchenginestory.com he share his immense knowledge of Search Engine Optimization in this blog.


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