Saturday, 4 March 2017

Content marketing tools aid in content planning better

Published by Jimmy on Saturday, 4 March 2017  | No comments

Working out a content strategy is perhaps one of the biggest challenges in online marketing. There are few aspects that have to be kept in mind while planning your content, namely, identifying your target audience and most importantly catering to their needs.

Why is it necessary to work out a content strategy?

While it is obvious that content alone cannot aid in ranking a website, nevertheless, it is definitely one of the main factors that can influence the ranking of a website. By having a strong content base for your website, you can expect better returns in terms of revenues (better ROI or Return on Investment), accurate and appropriate web traffic, and if the web traffic is from your target audience, the bounce rate is considerably lowered, thereby helping your website to rank in the search engines better.
Aside from loyal and repeat customers/target audience, your virtual visibility will be your USP in the long run. Most importantly, your consecutive investments in digital marketing (at least as far as content is considered will be lower). This is because once your content planning strategies click, you can attempt at variations of the same. By then you are an established brand already.
More and more online entrepreneurs are now opting for so called content marketing tools, which have proved to be effective in helping online content marketers with their content promoting strategies.

Role of content marketing tools in content success

In the following paragraphs, we will find out briefly about the various marketing tools in content and few essential aspects of the same.
When it comes to these tools, they can be broadly divided into the following and given below them are the sub categories of the same. 

1. Web Analytics Tools

  • Compete
  • Alexa
  • Quantcast

2. SEO Analytics Tools

  • SEM Rush
  • Raven Tools
  • BrightEdge
  • Moz
  • gShift
  • MarketMuse
  • SerpStat

3. Social Media Analytics Tools

  • Socialbakers
  • Visible
  • Curalate
  • Nuvi
  • CrowdBooster
  • TrackMaven
  • Trendspottr
  • Zuum
  • Rival IQ
  • Crimson Hexagon
  • SumAll
  • Cafyne
  • IBM Social Analytics

4. Website Analytics Tools

  • Webtrends
  • Woopra
  • Mixpanel
  • Google Analytics
  • Docalytics
  • Kissmetrics
  • Trialfire
  • Parse.ly
The names of the content marketing tools mentioned above are just few of them and each one plays a significant role that ranges roughly from-
  • Collecting data in real time to study the impact content has on visitors,
  • Studying metrics and statistical data pertaining to visitors on social media platforms
  • Receiving information about visitor behavior from demographic as well as geographic data collection,
  • Studying global ranking of websites
  • Enabling users to track keywords both in case of organic as well as inorganic searches
  • Enabling entrepreneurs to improve and work upon the SEO campaigns
  • Checks for lacunae in content and notify the same to the site administrator/webmaster
  • Preparing a report on all content related campaigns by making use of metrics pertaining to PPC, SEO, and social media impact of content.
  • These content marketing tools will also allow business entrepreneurs and SEO team members to know the global rankings as well as status of web traffic data as far as commercial website rankings are concerned.
Generally speaking, each tool mentioned above is indispensible and is worth being invested in. However, logically and practically speaking, it is not possible to employ all the above mentioned tools. But identifying the needs of the business organization and judicious usage of these tools is what matters. The most important aspect, however, is identifying which tool will work best for your website ranking.

About Author

Amit Singh is a founder of searchenginestory.com he share his immense knowledge of Search Engine Optimization in this blog.

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