Tuesday, 18 July 2017

Optimizing Images For Better Search Results

Published by Jimmy on Tuesday, 18 July 2017  | No comments

Image optimization has always been a matter of prime importance as far as ranking and visibility of any website is concerned. A lot has changed since the times of “dial-up Internet”. It has evolved over the years only for the better. However, in order to remain in the race and to stay visible in this virtually crowded place, you can follow few tips that might increase your chances of success. And this is exactly what has been dealt with in this write up.

Ways to enhance visibility through images

Take a look at the many ways that will increase your web presence through images.

1. Are you using the right image

Remember, the image that you are using must be relevant to the web page or the topic that you are dealing with in the website. Another essential aspect that you ought to keep in mind is that it has to be a legal image. There are many images on the virtual world that have copyright and these are the ones that you must not use for your own website unless you seek permission to do so.

2. Using the right file format

Selecting the right file format for your images is equally crucial. Ideally, there are 3 options to choose from, namely, JPEG, GIF, and PNG. More about the 3 file formats have been discussed in brief-
  • JPEG

One of the widely used file formats, however, the quality of the image might not be up to the mark because it involves data compression. The quality of the image will also depend on the settings. Although, transparent backgrounds are one thing that you may not have adequate support for, the biggest advantage is that the file sizes are comparatively smaller with this format.
  • PNG

Few of the features of this file format are that it supports transparency, auto gamma correction ability, and improved color ranges. One of the biggest advantages is that it can also make your text messages (tagged with the image) visible to search engines. As far as file size is concerned, it is comparatively larger.
  • GIF

You can use this file format for animation and basic art forms. However, it supports only 256 colors.

3. Appropriate file names

It is important to use file names for your images that are meaningful and the ones that are descriptive. This enables you to look for the file easily. For instance, if it is a wildlife photo gallery, you can name it using the text wild life so that it is relevant and easier to look for.

4. Optimizing image for web

One of the best ways to optimize the images for your web is to keep the file size as minimum as possible. However, quality of the images is something that you cannot compromise with. You can make use of compression tools that will reduce the file size of the images that you are using without compromising on image quality.

5. Alt text is vital

Alt text or Alternative text is basically used so that the image identity is maintained. This enables you to read the text that is tagged with the image whenever you move your cursor over the images that you have used. Most importantly, using “Alt text” enables the visually challenged individuals to know what the image is about.

6. Sitemaps for images

Using sitemaps for your images allows the search engines to exactly know the various images that are available in your website. Sitemaps can be created either as separate sitemap or in conjunction with a sitemap that you already have for your website.

Aside from the above, an important aspect that you ought to keep in mind is that it is best in the interest of your online business not to bank upon the so called “third party image hosting” websites or service providers. One of the main reasons is that you might lose your images in the event the servers of the third-party image hosting services suffer downtime or a breakdown due to overwhelming web traffic.

About Author

Amit Singh is a founder of searchenginestory.com he share his immense knowledge of Search Engine Optimization in this blog.

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