Friday, 14 September 2018

How To Assess And Implement SEO Strategies

Published by Jimmy Simond on Friday, 14 September 2018  | No comments

If you have been into digital marketing and have all the essential aspects of SEO at your fingertips, you must stay abreast with the latest developments and trends that are shaping the SEO industry these days for optimum results. 

The reason is whatever knowledge you had earlier pertaining to it may not be of any use due to the ever changing strategies and ranking algorithms that search engine majors are adopting or turning to.

It is a well known fact that appearing on the first page of any search result is crucial for the success of any online business.

In this write-up, let us find out the various areas of SEO that you must work upon so that you can accordingly work out your SEO strategy.

Areas to assess for improvement

The following areas must be worked upon if you want your SEO strategies to work well for you. Check them out-
  •      Link audit

This is very essential to find out whether the links that are coming to your website are not hurting your ranking in any way. These links have to be essentially quality links. Aside from these, you must also pay heed to whether your website is being crawled by search engines, is the loading time good, are you mobile-indexed ready, is the content that is being uploaded in your website well organized, whether or not the title tags and meta descriptions are well in place, and last but not the least whether images have alt tags.

  •      Working on your content strategy

Every now and then, you must revamp your content strategy. It means not just adding new content but also working on the old content and publishing it in a planned manner. There should not be any spelling and grammar errors, the information you provide must add value to the knowledge of the reader. Aside from that the internal linking must be in place. And finally, work out ways to promote your content on the social media platforms to enhance visibility of your website and business.

  •      Interacting with your audience

You must make provision for your target audience to be able to communicate with you. A thorough research related to the following aspects must be carried out, namely,

  •      Organically how much web traffic are you receiving

  •      Volume of traffic that comes from referrals

  •      The conversion rate and bounce rate

  •      Look for pages in your website that does not attract visitors and find out why

  •      Status of rankings and how they have evolved over a period of time

  •      The best and the least enticing content on your website

  •     How many links have you earned over a month or since you last invested in link audit.

What should be your SEO Strategy after assessment?

Once you have assessed the above essential aspects, it is time for you to work upon the strategies that you will adopt for better SEO marketing.

  •      Content is King

Even today Content is King. Earlier, you had to satisfy your readers with a 500 or 600- word blog post or but these days the longer your article is better it is for the readers as you can offer extensive information on any particular topic that you are dealing with. It has also been observed that long posts of word count above 1000 and 1200 ranks better in the search engines. Most importantly, longer content also means you can play with your keywords and add value to readers as far as information pertaining to the keywords are concerned.

  •      Link Building

Once you have set the foundation with your great content, add the dressing over the cake by earning good, valuable, and reliable links for your content. 

It is not just about content and quality link building, it is essential to keep your audience engaged and allow them for “Call to action” whenever it is deemed necessary and appropriate.

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About Author

Amit Singh is a founder of he share his immense knowledge of Search Engine Optimization in this blog.


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