Tuesday, 22 September 2015


Latest SEO Trends That Will Dominate The Industry In 2015 – Look Before You Leap

Posted by Rick  | No comments

Latest SEO Trends
While Google is always busy in updating its search engine algorithms, it is needless to say that the search engine optimizers have to stay on top of their heels to bring in the changes in their strategies. Continuously enhancing search engine software implies that the SEO experts are gradually moving towards a holistic approach, which is more in line with the traditional marketing techniques. This article will deal with the different search engine trends that will dominate the industry 2015.
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Wednesday, 2 September 2015


Google’s New logo – What Does It Actually Mean?

Posted by Rick  | No comments

Google's New Logo
You would have perhaps never known the fact that green is the color of reading if you weren’t a designer or someone belonging to the designing company. If you’re someone who is well-versed about the news in the SEO industry, you will know that Google launched its new sans serif logo that perfectly looks so modern. Moreover, the little blue “g” icon has vanished too and it has been replaced by a capital G with all the colors of Google in it, which makes it look more like a rainbow. Do you have any idea of the explanations that Google gave for making such changes?
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Thursday, 1 January 2015


Smart Keyword Targeting – What Is The Key To Increased Traffic And Revenue?

Posted by Jimmy  | No comments

keyword targeting
Your aim shouldn’t be to target everything when it comes to keywords. Rather, you should always aim to discover where the richest vein lies and then focus all your efforts on extracting it. It is only by identifying your areas of growth potential that you can easily transform a website into a traffic machine with high revenue potential. According to your e-commerce business clients, you have to start analyzing your market and then implement your growth plan in some selected areas with high potential of traffic. With a simple optimization system, it is possible to boost sales and traffic. In fact, the key to success is knowing where your biggest traffic is lying hidden and then uncovering them. Gathering, prioritizing and acting are the 3 steps that involves increasing revenue and traffic.

Gathering the necessary and relevant data

Initially, you need to know what exactly your audience is looking for. Which keywords are the users typing in Google search for obtaining your business and products? What is their intent while searching? Are they trying to place an order right away? Are they trying to learn more about your product? Or are they comparing your product against that of others? Next you should check what you’re offering them. Are you focusing on the right keywords? Your initial goal should be to come up with the 40 top most famous keywords that have high search volume and that have the capacity to generate revenue. Before running a growth analysis, you can use some tools like Google Analytics, Google Webmaster Tools, Google AdWords and Google Keyword Planner to have a meaty dataset to study.

Start prioritizing your targets

Now that you’ve finally built up the big list of keywords that are related to your site, it’s high time that you pare it down to those that have the greatest potential to grow your revenue and traffic. From there you can easily expand the list to include some common variations of the high-value keywords. Remember that long-tail keywords are especially interesting since they have the potential to quickly rake in more revenue as they have generally low competition and target visitors who are ready to convert. You can use tools like keywordtool.io, Google Correlate and Merge Words.

Take the required action

From here, you should start taking the required actions. The preparatory steps should ensure that your actions will focus on those areas of highest ROI. Content marketing, topic marketing, positioning as a typical expert, personalization, retargeting and niche specialization are some of the several steps in the action plan that you need to take to dominate the SERPs in each category. By focusing on high search volume keywords, you can naturally bring in more visitors and you will also see your rankings improve. Focusing on long-tail keywords will also deliver better prospects.
SEO analysts and experts are always surprised at how tough most e-commerce web store owners make this process easier. With proper keyword research, analysis and targeting, you can also enjoy revenue boosts and traffic.
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Wednesday, 3 December 2014


Mobile-Friendly Labels In Mobile Search Results – Google Is Ultimately Successful

Posted by Jimmy  | No comments

mobile friendly labels

After testing for a number of months, Google has finally officially launched the mobile-friendly label in mobile search results. Gone are those good old days when people used to use laptops and other mobile devices. Now is the time when everyone owns a smart phone and they use it full-fledgedly to access the internet and search anything under the sun. The shift of trend among the internet users has also forced the SEOs to change the way they formulate their strategy. Instead of only concentrating on search results on computer and desktops, now they also have to make sure that everything is perfect with the mobile users. 

In an effort to assist the mobile searchers in knowing which sites they might click on are mobile-friendly versus which ones are not, Google has added a text label under each URL in the snippet that reads “Mobile-friendly” as the initial part of the search result’s snippet. According to Google, it can be indeed frustrating for a mobile searcher to land up on a web page that is not at all mobile-friendly and this is why they’re adding the label to their mobile search results to communicate this to the searcher.

Apart from the mobile-friendly label, Google is also busy in experimenting with a new ranking algorithm for all the mobile-friendly websites. But the rising question is how you can qualify to show such a label for your particular web page? Google says that this will depend on whether or not GoogleBot detects the following criteria:
  • Averts software that is not common on any mobile devices like Flash
  • Sizes content to the screen so that the users don’t have to scroll horizontally or even zoom in the page
  • Uses text that is comprehensive without even zooming
  • Places links that are far enough apart so that the right one can be easily located

How does Google know how a user can experience your mobile website?

Well, this is yet another viable question that is being raised in the minds of the SEO analysts and the practitioners. Google has always been dropping various kinds of hints that say that they understand mobile experience better for some time now. They even recently launched mobile usability reports in order to help the webmasters find issues with their mobile sites. 

Google also recommends all its users to test their site in the new Mobile-Friendly test tool, review each and every mobile-friendly guidelines and use different third-party tools to go mobile-friendly with their websites. This new mobile-friendly label in mobile search results will soon roll out into the market within the next few weeks in the month of November, 2014.
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Tuesday, 2 December 2014


Mobile-Friendly Site Testing Tool Launched By Google

Posted by Jimmy  | No comments

mobile friendly testing tool
It was on the 18th of November, 2014 that Google announced the launch of an extremely useful mobile-friendly test tool through which you could check if your website passes the criteria set by Google for what it can be considered to be a mobile-optimized site. Are you wondering why it is important to meet the mobile-friendly criteria set by Google? If answered yes, then it’s because they’re soon going to add a “mobile-friendly” label in its search results against the sites that pass this criteria.

Nowadays, most internet users are accessing the websites on their mobile devices and not on their laptops or desktops. People are leading a busy life and they simply don’t have time to sit with their desktops and access things. This is why they use smartphones on which they can do anything and everything that they could with their computer. This shift in the usage of internet has also forced the SEO people to change the way they think of capturing the market. Now instead of concentrating more on web SEO, they have to think more on mobile SEO. How should the webpages look when they’re opened on mobile devices like smartphones and tablets? These are the considerations that baffle the SEO analysts.

The “mobile-friendly” label is indeed a new one and there’s no way to know how it will affect your click-through rate. But after this has been introduced, it is a safe bet that all mobile searchers will visit the page labelled “mobile-friendly” before visiting a page rather than visit a page without that label.

Abiding by Google’s criteria- Will this impact your rankings?

You must be wondering why you have to strictly abide by the criteria set in by Google regarding the “mobile-friendly” label. Well, the simple reason is because it might impact your rankings. They say that they see these labels as the initial step in assisting the mobile users to have a better web experience. They’re also experimenting with using the mobile-friendly criteria as a ranking signal. The equation will be very simple where a site with the mobile-friendly label will rank higher in search engine results than a site without the same label. With that being the case, without this label with your website, you could potentially be turning away worthy mobile visitors. This change will be rolled out globally within the next few weeks and so you still have enough time to get your site up to the level.

What does Google consider as a “mobile-friendly” site? Here are the criteria:

·         A site that averts the software programs that are not common on mobile devices like Flash

·         Places links far apart so that the correct one can be effortlessly tapped

·         Uses text that can be read without zooming and

·         A site that sizes content to the screen so that the users don’t have to scroll horizontally or zoom.

So, if all of the above points apply to your website, then you will most likely get a “mobile-friendly” label. And in case you’re not sure whether or not it applies, you can take Google’s mobile-friendly testing tool for a spin.
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Monday, 20 October 2014


Should You Ever Imitate The SEO Used By Another Top Site?

Posted by Jimmy  | No comments

seo tips

If you have a business website that needs to concentrate on SEO, should you copy that of the other top sites? There are big websites like Amazon.com that can teach you a lot about SEO. But does that mean that you should copy their SEO strategies in order to create the same impact as them? If you want a perfect answer to this question, you need to give a close glance at the website called amazon.com.

Amazon.com is in the business of SEO and it is true that they employ more SEO professionals that any other company in the market. This is why it is right at the top of the list. Amazon incorporates SEO into everything, both programmatically and manually. It is a site with the largest traffic and it contains hundreds of millions of indexed URLs. This way it enjoys the luxury of being capable of testing more things that most of the other websites, that too at a deeply nuanced level. If all this is true, then imitating the SEO strategies of Amazon.com is a no brainer, right? Well, not so soon!

Amazon.com as an SEO expert – A closer look

Amazon.com has a deep situational awareness and comprehension of how search engines behave, how search engines respond to the on-site optimization of Amazon.com, Amazon.com’s authority and content. In short, Amazon.com knows when to break rules like the ones in beginner and advanced SEO guides. Let’s take a close look at the homepage of Amazon.com.

  • Title element: Their title is “Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more” and it is 83 characters long. In the SERPs, Google cuts it off and Bing merely displays Amazon.com – Official site. Although 83 characters is not terribly long, it is clearly implied that Amazon.com isn’t worried about surpassing the number of characters. When visitors see their homepage, they know what Amazon.com is about and they have a world class site search. 
  • Meta-description: Check out their meta-description and you would wonder why anyone would write 304-characters in it? It is only in the SERP listings that meta-descriptions appear but this is Amazon.com. With millions of vendors, affiliates and authors, they know that the meta-description will be copied onto many websites.
  • H1 element: There’s no H1 element on the homepage. Well, the homepage of Amazon.com enjoys huge link authority. Moz ranks it #12 on its list of the web’s most important sites, it has a PA of 97 and DA of 99 and there are 3.6m followed links from 118k root domains to the page. The content of the homepage also changes constantly and is always relevant.
  • Rich snippets: Amazon.com displays a lot of star ratings and it also has a shopping cart. As an SEO, this is where you place machine readable markup in the HTML.
Going further would sound like nitpicking, so let’s stop here. But it is expected that you get the point. Just because a website performs well in search doesn’t make it a good role model for another website’s SEO. This can lead to poor decisions that may detrimentally affect your ranking and visibility.
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Tuesday, 14 October 2014


Combating The Black Hat PPC Techniques And Emerging Successful

Posted by Jimmy  | No comments

PPC techniques

When it comes to the holistic PPC campaigning, bidding on the competition’s keywords take a major part and this is a perfectly acceptable strategy. But every engagement has its own rules and even if you think that you’re playing by the rules, it doesn’t mean that you competition is also doing the same. Reports show that there are some black hat SEO techniques that are still happening and the concerns of this article will deal with how you may combat such deceptive techniques.

A close look at the foul play

Recently an advertiser was spotted who was following all the AdWords guidelines for a PPC campaign, the ads were structured perfectly and the message too. The landing page was also nicely done and had relevancy with the ad. But there was only one issue: the landing page itself dealt with all about slandering the brand of the client. In fact, it was entirely dedicated on criticizing the product of the client and discussing how theirs was better. This competitor even went to the extent of saying that the product of the client was “dead”.

Such scenarios are not unheard of and sadly, it’s tough to keep track of it. You need to invest time to monitor and track competition as this is the only way to stop such black hat PPC techniques.

2 Steps to safeguard your brand in paid search

By understanding the options that are available to you as an advertiser, you can defend your brand in the PPC channel. Have a look at how you can leverage AdWords while trying to protect your brand.

  1. Know the AdWords trademark policy: Most of the large corporations have trademark managers who set guidelines about the trademarked “thing” should be used. These guidelines should trickle down to all marketing campaigns. AdWords will investigate trademark infringement only when the trademark holder files a complaint. But sadly, Google suggests that the dispute is settled between the 2 advertisers. But moving the needle on such kinds of cases is the real challenge.
  1. Ramp up your GDN campaigns: The GDN or the Google Display Network can help you reach out to people across the web and if you could ramp up “branded” and “competitor” campaigns in more places, this could help strengthen your brand over the competition. Previously, if you ran a “competitor” campaign, your ads showed up often but in more recent times, Google has now reeled up on how much impression share a particular campaign can have on terms of a competitor. This is because Google wants to serve the most relevant ads.
While many of us play by the rules in PPC, there are always some advertisers who will play dirty. Even though AdWords has extensive advertising policies, that doesn’t always mean that you can rely on Google to fix this issue. Hence, your best bet is to monitor your competitors regularly, understand how rules work and also know when to call Google for assistance. Don’t miss utilizing all the channels within paid search for your campaigns to maximize impression share.
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Tuesday, 23 September 2014


Google Penguin Update 3.0 Is No More A Rumor – It Is Coming By The End Of 2014

Posted by Jimmy  | No comments

Yes, according to recent reports in the SEO industry, yet another new Google Penguin update is no longer a rumor. However, the main focus is when will this update hit the market? Recently, in Google+ Hangout, John Mueller was seen to mention that the engineers are all working on this (Penguin 3.0) update and he also admitted that it’s not far away. He also said that since we know that Penguin 3.0 is already on the horizon, it’s high time to ensure that your site is prepared to face it!

Expectations from the potential Google Penguin update

With the new Penguin update, we can anticipate Google to hold up its values to enforce relevancy of sites and penalize sites that continue to manipulate Google search results. As it apparently seems, this update will focus heavily on low quality backlink strategies and over-optimized anchor-text usage. Throughout the entire SEO community, it is being said and believed that this is going to be a fresh algorithm update and not any small change and this means that Penguin will continue to question the negative SEO tactics.

Protecting and safeguarding your site from Penguin 3.0

As we know that a major update is on its way, it’s high time that we take the right precautions and prepare our sites to face Penguin 3.0. Here are a few precautionary actions you may take.

  • Audit all inbound links: Audit your backlink profile with both paid and free tools like Ahrefs, Majestic, and also Moz’s Open Site Exploer. You should also watch out for backlinks that are coming from low-quality and non-niche directory sites, links from irrelevant websites and deceptive forums and comment links.
  • Focus on the anchor texts: It is believed that the Penguin 3.0 will examine and punish sites for over-optimized anchor text. Google has targeted sites that have anchor text options which are heavily optimized. The days of exact match and keyword-rich anchor text and gone and hence your backlink profiles should reflect this.
  • Avert paid links: Every Penguin update till date has targeted paid and sponsored links. Hence, we can assume that with the next Google update, they will still continue punishing sites that are violating their terms and getting paid links.
  • Irrelevant links: Links from high authority websites can help strengthen your backlink profile but relevancy is something that matters a lot in the eyes of Google. If a website on NYC restaurant review receives links from a site about exploration of space and universe, this can send warning signals to Google and trigger another algorithm penalty.
  • Avert foreign domains: Unless your website operates abroad, getting thousands of links from spammy countries like China and Russia can seem to be fishy in the eyes of Google. There has been a large increase of negative backlinks from Chinese scrapper sites. So, while editing, check out for the low quality backlinks.
Hence, if you don’t want to be a victim of Penguin 3.0 yet again, ensure taking the above mentioned steps to safeguard your website from the harsh consequences and strict penalties.
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