Tuesday, 15 July 2014

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Video Marketing Strategies To Improve Your SEO Experience

Posted by Jimmy  | No comments

According to reports and statistics, about 22% people spend less than 5 seconds on a particular website. However, they’re pretty willing to watch a video online for about 2.7 minutes. The television commercials are 15-20 seconds long and people usually watch them without irritation. Then can you imagine how much traffic you could increase for your website by adding videos that are relevant to the theme of your website? Yes, video is a powerful tool to enhance your SEO efforts and increase the visibility of the site. But if a video plays and there’s no one to hear it, will it improve your website in any way? No! Check out some vital video marketing strategies that will boost your traffic as well as your returns.

  1. Focus on the video’s quality: Before you know how you can drive the visitors straightaway to the content, you have to ensure that the content that you offer is worthy enough for the attention of the visitors. If the sound quality of the video is poor or it has a poor script that makes you sound like a drunk, you can’t keep them to watch it for the next 2.7 minutes. Hence, the video content needs to be appealing, real-time and simple. Another thing that you need to count is the number of likes, comments and shares that the video is getting. The more are the number of likes, the better will be the engagement. Viral sharing can boost the number of shares.
  1. Optimize the language that you use in the video: Remember that Google usually reads words to determine the content. So, you should use the exact search phrases to describe the content and this will go a long way in helping you in getting your content ranked higher in the search engine results. Write down a script for the video and upload a transcript. Google usually reads the transcript of the video and so have to make sure that you write a solid script and say the key phrase in the video.
  1. Use YouTube to embed and host the videos: YouTube is an easy way of hosting videos and this is also the second-largest search engine after Google. If you wish to make your video rank in Bing, you will also want it to rank in YouTube. Create a rich-media content page on the page to support the embedded video. The content landing page should include the embedded video. Rich-media landing pages are often engaging and they offer a strong user experience. YouTube ranking factor and the number of views on the videos that are received on the landing page are huge factors that count towards the overall YouTube video view-count.
  1. Create sitemap for videos: If you try including a video into your website, you should ensure creating and submitting a sitemap. It will become easier for the search engines to locate and index your videos.  The SERP results will also be better and more people will watch the video on your website rather than switching to YouTube.
Therefore, when you’re eager to boost your SEO efforts, you can switch to video marketing. Follow the above mentioned tips to ensure best results.
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Monday, 14 July 2014

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Terminator Robots will no longer kill founders Brin and Page

Posted by Jimmy  | No comments

If this world would ever be overrun by Terminators. Sergey Brin and Larry Page might end up surviving the annihilation of humanity. But the killing machines haven’t yet arrived. Although Google is taking precautions, it has uploaded a killer-robots.txt file into the servers that will instruct T-800 and T-1000 Terminators to spare the co-founders of the company or to be more specific, to disallow their deaths.

How would it be possible to stop the unstoppable killer Terminators if you’re not Sarah Connor? Well, Google has the capability to do so with a simple text file. People have now already noted that Google has a special robot.txt file that stops the Terminators and pokes fun. Such robot.txt files are used to the robots of the less-threatening kind and this is more like Google that crawl the internet in order to search for content. When you use the robots.txt, you can disallow them from gathering the content.

The Easter Egg’s appearance on the website of Google coincides with the 20th anniversary of the Robots.txt file, which is a tool that was created in 1994. This instructs the search engines and other automatic robots to avoid crawling on certain pages or different directories of a particular website. This industry has already done a remarkable job by staying trustworthy to the simple text file since the last 2 decades as Google, Yahoo and Bing still now obey its directives.

However, unfortunately for Larry and Sergey, there’s noone who can tell that Skynet will be kind enough. Google has also forgotten to mention the terrible T-X that was seen in Terminator 3: Rise of the Machines, an exclusion that could prove to be fatal. Again, it’s perhaps not Terminators of Skynet that we should be worried about. Google is working on its own robot army. For them, calling it simply a group of machines that kill people will be a bit too extreme. However, both Larry and Sergey are safe now.
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Sunday, 13 July 2014

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Independence Day Significance Brought In By Bing To Its July 4th Homepage

Posted by Jimmy  | No comments



July 4th marks the Independence Day of the United States of America and in order to celebrate the July 4th holiday, the homepage of Bing featured an image made by Steve Kelly. The image is of fireworks display over the Hudson River. America usually celebrates her birthday with fireworks, flags, barbecues, parades. However, the fireworks display takes the biggest part of the celebration. Nowadays children forget the significance of 4th July and hence it’s important for their parents to keep discussing about the history of Independence Day with their kids.

Every kid is familiar with search engines nowadays and hence this is the effort of Bing to bring the kids into clicking on their home page that features the fireworks so that they get to know about this day and can pass on the knowledge to their friends and acquaintances. This year in Bing’s homepage, there are several hidden links that offers shortcuts to a selection of different American-themed searches that include the following:

  • Hoboken, New Jersey, which is the first city that hosted the first officially recorded baseball game.
  • Fourth of July
  • Red white and blue desserts
  • Joey Chestnut Eats 69 Hot Dogs 2013 Nathan’s Hot Dog Eating Contest
Bing not only created the homepage but made sure that its users could share the homepage image through their Twitter and Facebook accounts. There is a ‘share’ button in the top right corner of the image. They can even download the icon in the bottom right corner so as to use it as their wallpaper.

There is enough information about the holiday on 4th July too, through the “Info” button link. If you click on the link you will come to know that the Founding father, John Adams actually believed that 2nd of July would be celebrated as “day of deliverance” with parade and pomp with sports, games, bells, bonfires and illuminations. But what is the reason behind expecting the Americans to celebrate this day on 2nd of July instead of the 4th of July? The reason is that on July 2nd, 1776, the Second Continental Congress officially declined British rule and the 13 colonies then joined to form the United States of America.

Bing doesn’t leave the story there. It even goes on to clarify that the Declaration of Independence was approved on the 4th of July, thereby making the day special enough to celebrated by the citizens of America. Due to this, 4th of July is celebrated as the country’s birth as a sovereign nation.
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Saturday, 12 July 2014

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Google Celebrates 4th July With An Awesome Doodle Performance

Posted by Jimmy  | No comments

4th of July marked the independence day of the United States of America and Google has celebrated this day by creating a doodle on its search engine. All the users who have checked out the homepage of Google has certainly come across the animated 4th July parade, that features a marching band keeping steps to the beat of “Stars and Stripes Forever” by John Philip Sousa. The underdog in the doodle is the young boy who finds it a bit difficult to keep with the pace of the rest of the band. However, the jubilant and vibrant spirit of the holiday shines through the doodle.

The Independence Day commemorates the adoption of the Declaration of Independence on the 4th of July, 1776, a document that was the testimony to securing autonomy from Great Britain. This day is marked as a federal holiday and people on this day enjoy with friends and family members to celebrate it in their own ways. While some arrange potluck dinner parties at home, some others enjoy it by playing with some fireworks. However, 2014 has a darker side to the celebrations of Independence Day due to the Hurricane Arthur that hit the coasts of North Carolina. Although it didn’t harm anybody yet this was taken as a reason to mourn this year’s Independence Day.

The logo of the Google doodle was designed by Google Doodler Betsy Bauer and the art direction was a fine caricature of the classic 1950s cartoon that was created by the UPA Animation Studio, the same studio that offered us the Mr. Magoo cartoon series. Bauer said that he wanted to ensure that the story in the logo was sweet and sincere and yet celebrated the feel of this auspicious day.

Bauer also adds that when he was a toddler, is dad was the band director of a high school and also a baritone player in some community get-togethers. He has had a lot of fond childhood memories of chasing fireflies during town squares and law concerts. Hence, he was superbly excited to combine 2 of the greatest influences of his life into the Google doodle – animation band and hand-drawn animation. Google also noted that the rendition of “Stars and Stripes Forever” was performed by the US Marine Marching band.
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Sunday, 6 July 2014

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The End Of Author-Search In Google Search – A Change In The Horizon

Posted by Jimmy  | No comments

They say “Google is God” and hence Google has the power to give and also to take away. The workers of Google are surprised enough to know that John Mueller has announced that Google is giving away with the practice of adding authorship photos from most Google search results. This was hard enough for him to digest as he was the one who optimized the process of Google author photo. It was for a long time that most SEOs constantly advised the webmasters to inform their content writers about Google authorship. Off late, the authors usually were very excited and serious about verifying authorship for increased CTRs (click through rates) and increased brand visibility. Real people would b introduced into search results and this would certainly increase the brand visibility of the webpage.

In what ways are author photos changing?

This particular announcement actually implies that the photos of authors in most Google search results will be removed. John Mueller has also mentioned that this change will roll out throughout the world in the coming few days. Till now, if you’ve already verified your authorship through Google+, you must have seen the photo being displayed in the search results of Google. Both your Google+ circle count and your photo are included here. But from now onwards, Google has planned to display the name of the author only in the search snippet, thereby removing the photo and also the circle count.

What is the reason behind this decision of John Mueller?

You must be wondering about the reason behind this clean up of Google authorship photos. Well, he said that they were working hard to clean the visual design off the search results and to also create an enhanced and better experience on different mobile devices. For him, this makes sense in the way Google has introduced mobile-first design as these photos take up lot of space and real estate on smaller screens.
While this sounds to be interesting for John Mueller, the webmasters are scratching their heads as most of them seemed to prefer such author photos. Critics have a take on this change and they feel that what will become more visible after this change are the Google ads at the sides and top of the pages.

What is it that isn’t changing?

In spite of this drastic change in the field of SEO, there are some things that aren’t changing.

  • Authorship is still there as in the new system the names of the authors will get displayed in Google search results and hence Google hasn’t done away with it.
  • The names of the authors will still appear and will also link to their Google+ profile.
  • Google authorship doesn’t influence the rankings for most search results.
  • You still require verifying authorship as Google is not changing the guidelines for establishing authorship.
If Google takes steps to incorporate “Author Rank” signals into the Google search algorithm, you need to establish yourself as a trusted authority. Author photos that are disappearing might be replaced by higher rankings for trustworthy authors.
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