Wednesday, 30 July 2014

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Even More Accurate Local Search Results – Google Releases The ‘Pigeon’ Update

Posted by Jimmy  | No comments

24th of July, 2014, Thursday witnessed yet another Google update and this time they call it the Pigeon update. According to SEO sources, this update is especially affecting the local search algorithm. This Pigeon update has also intertwined local and organic indicators, results and algorithms and it also has got the potential to affect the rankings of many small business websites. As per what Matt McGee said, the Pigeon update will benefit big directory sites like TripAdvisor and Yelp, those that have a stronger SEO signal than the smaller ones. For all those businesses and websites, local search has got even more difficult than before.

There are even reports that the new algorithm will provide a more useful, accurate and relevant local search results, which will be tied more closely to the traditional web search ranking signals. All these changes will also be visible within the search results of Google Maps and other Google Web search results. However, despite all these reports about the changes, the core changes are still behind the scenes. Due to the Pigeon update, there will be some local websites that will notice an increase or decrease in the web site referrals, business revenue and also leads, after this change.

Google has reported that this new search algorithm will tie deeper into web search capabilities, which includes the hundreds of ranking signals that are used in web search, like spelling correction, synonyms, Knowledge Graph and even more. Apart from these, Google also said that this Pigeon update improves their distance and location ranking parameters. Let’s have a look at some of the noteworthy changes.

  • This update has only been released to US English results, but the percentage of queries that have been affected hasn’t been reported.
  • Major article directories like Zagat, Yelp, Urbanspoon, TripAdvisor and some others are seeing increased search engine rankings and increased influence in search results.
  • Google also mentioned that this new algorithm enhances the distance and location ranking yardsticks and it aims to offer more useful and relevant experience for all the local searchers who are seeking local results. However, despite this, the individual business firms may find it tough to rank in search engine results.
Google hasn’t yet thrown any comments on the exact percentage of queries that were impacted by this algorithm update, nor did it say anything about the spam algorithms that were deployed in this update. So, if you’re someone who has noticed any ranking changes for your local business, you should be sure that it is due to the changes in the search algorithm.
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Tuesday, 29 July 2014

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Things You Need To Know On New Dynamic Sitelinks Globally

Posted by Jimmy  | No comments

Did you still meet Dynamic Sitelinks, the latest ad snippet from Google AdWords? You must be wondering about what Dynamic Sitelinks are. Well, Dynamic sitelinks are one of those add-ons, like seller ratings and consumer ratings annotations, through which advertisers don’t have any control over what displays or what content is triggered at. The concerns of this article will deal with all that you need to know on dynamic sitelinks. Check them out.

  • Dynamic sitelinks are generated automatically, especially when it’s apparent that some user is planning a trip, shopping or doing some other kind of research through ‘search’.
  • Dynamic sitelinks appear below an ad copy and they have the ability of triggering on all devices.
  • Dynamic sitelinks link to relevant content on the site of the advertiser. Although the instance offered by Google – “Schedule a Test Drive at Joe’s Used Cars, is a Call To Action, one should remember that dynamic sitelinks won’t always include a call to action.
  • One should also note that the dynamic sitelinks won’t trigger at the same time as the regular sitelinks and this is the reason why Google stressed on the fact that the advertisers should not sit back and take rest, only expecting the dynamic sitelinks to do huge lifting. It is vital to keep adding and optimizing sitelinks as the impression share for dynamic sitelinks will be low enough. The sitelinks that you set up will show apart from the instances when the sitelink may perform better.
  • They come free of cost. Presently, at least, the advertisers won’t be charged for clicks on dynamic sitelinks. However, as the program ramps up, clicks on it might be eventually become chargeable. They may be priced at a regular cost-per-click.
  • Restrained performance reporting is still available.
  • The advertisers will have ability to disable dynamic sitelinks if they’re desired.
If your main aim is to add the extra push and get someone to pull off the trigger on the purchase of a transaction that they’ve been looking for, dynamic sitelinks could certainly be interesting provided if the copy if effective enough. Yet it is certainly tough to say what kind of impact this may have in the near future if the impression level is as low as Google predicts. Not having enough control on the kind of content will usually get served-up and this might be a nerve-wracking experience.
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Tuesday, 15 July 2014

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Video Marketing Strategies To Improve Your SEO Experience

Posted by Jimmy  | No comments

According to reports and statistics, about 22% people spend less than 5 seconds on a particular website. However, they’re pretty willing to watch a video online for about 2.7 minutes. The television commercials are 15-20 seconds long and people usually watch them without irritation. Then can you imagine how much traffic you could increase for your website by adding videos that are relevant to the theme of your website? Yes, video is a powerful tool to enhance your SEO efforts and increase the visibility of the site. But if a video plays and there’s no one to hear it, will it improve your website in any way? No! Check out some vital video marketing strategies that will boost your traffic as well as your returns.

  1. Focus on the video’s quality: Before you know how you can drive the visitors straightaway to the content, you have to ensure that the content that you offer is worthy enough for the attention of the visitors. If the sound quality of the video is poor or it has a poor script that makes you sound like a drunk, you can’t keep them to watch it for the next 2.7 minutes. Hence, the video content needs to be appealing, real-time and simple. Another thing that you need to count is the number of likes, comments and shares that the video is getting. The more are the number of likes, the better will be the engagement. Viral sharing can boost the number of shares.
  1. Optimize the language that you use in the video: Remember that Google usually reads words to determine the content. So, you should use the exact search phrases to describe the content and this will go a long way in helping you in getting your content ranked higher in the search engine results. Write down a script for the video and upload a transcript. Google usually reads the transcript of the video and so have to make sure that you write a solid script and say the key phrase in the video.
  1. Use YouTube to embed and host the videos: YouTube is an easy way of hosting videos and this is also the second-largest search engine after Google. If you wish to make your video rank in Bing, you will also want it to rank in YouTube. Create a rich-media content page on the page to support the embedded video. The content landing page should include the embedded video. Rich-media landing pages are often engaging and they offer a strong user experience. YouTube ranking factor and the number of views on the videos that are received on the landing page are huge factors that count towards the overall YouTube video view-count.
  1. Create sitemap for videos: If you try including a video into your website, you should ensure creating and submitting a sitemap. It will become easier for the search engines to locate and index your videos.  The SERP results will also be better and more people will watch the video on your website rather than switching to YouTube.
Therefore, when you’re eager to boost your SEO efforts, you can switch to video marketing. Follow the above mentioned tips to ensure best results.
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Monday, 14 July 2014

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Terminator Robots will no longer kill founders Brin and Page

Posted by Jimmy  | No comments

If this world would ever be overrun by Terminators. Sergey Brin and Larry Page might end up surviving the annihilation of humanity. But the killing machines haven’t yet arrived. Although Google is taking precautions, it has uploaded a killer-robots.txt file into the servers that will instruct T-800 and T-1000 Terminators to spare the co-founders of the company or to be more specific, to disallow their deaths.

How would it be possible to stop the unstoppable killer Terminators if you’re not Sarah Connor? Well, Google has the capability to do so with a simple text file. People have now already noted that Google has a special robot.txt file that stops the Terminators and pokes fun. Such robot.txt files are used to the robots of the less-threatening kind and this is more like Google that crawl the internet in order to search for content. When you use the robots.txt, you can disallow them from gathering the content.

The Easter Egg’s appearance on the website of Google coincides with the 20th anniversary of the Robots.txt file, which is a tool that was created in 1994. This instructs the search engines and other automatic robots to avoid crawling on certain pages or different directories of a particular website. This industry has already done a remarkable job by staying trustworthy to the simple text file since the last 2 decades as Google, Yahoo and Bing still now obey its directives.

However, unfortunately for Larry and Sergey, there’s noone who can tell that Skynet will be kind enough. Google has also forgotten to mention the terrible T-X that was seen in Terminator 3: Rise of the Machines, an exclusion that could prove to be fatal. Again, it’s perhaps not Terminators of Skynet that we should be worried about. Google is working on its own robot army. For them, calling it simply a group of machines that kill people will be a bit too extreme. However, both Larry and Sergey are safe now.
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Sunday, 13 July 2014

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Independence Day Significance Brought In By Bing To Its July 4th Homepage

Posted by Jimmy  | No comments



July 4th marks the Independence Day of the United States of America and in order to celebrate the July 4th holiday, the homepage of Bing featured an image made by Steve Kelly. The image is of fireworks display over the Hudson River. America usually celebrates her birthday with fireworks, flags, barbecues, parades. However, the fireworks display takes the biggest part of the celebration. Nowadays children forget the significance of 4th July and hence it’s important for their parents to keep discussing about the history of Independence Day with their kids.

Every kid is familiar with search engines nowadays and hence this is the effort of Bing to bring the kids into clicking on their home page that features the fireworks so that they get to know about this day and can pass on the knowledge to their friends and acquaintances. This year in Bing’s homepage, there are several hidden links that offers shortcuts to a selection of different American-themed searches that include the following:

  • Hoboken, New Jersey, which is the first city that hosted the first officially recorded baseball game.
  • Fourth of July
  • Red white and blue desserts
  • Joey Chestnut Eats 69 Hot Dogs 2013 Nathan’s Hot Dog Eating Contest
Bing not only created the homepage but made sure that its users could share the homepage image through their Twitter and Facebook accounts. There is a ‘share’ button in the top right corner of the image. They can even download the icon in the bottom right corner so as to use it as their wallpaper.

There is enough information about the holiday on 4th July too, through the “Info” button link. If you click on the link you will come to know that the Founding father, John Adams actually believed that 2nd of July would be celebrated as “day of deliverance” with parade and pomp with sports, games, bells, bonfires and illuminations. But what is the reason behind expecting the Americans to celebrate this day on 2nd of July instead of the 4th of July? The reason is that on July 2nd, 1776, the Second Continental Congress officially declined British rule and the 13 colonies then joined to form the United States of America.

Bing doesn’t leave the story there. It even goes on to clarify that the Declaration of Independence was approved on the 4th of July, thereby making the day special enough to celebrated by the citizens of America. Due to this, 4th of July is celebrated as the country’s birth as a sovereign nation.
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