Monday, 17 September 2018

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How To Get Bailed Out Of a A Negative SEO Impact

Posted by Jimmy Simond  | No comments


Search engine optimization (SEO) can help your website to get ranking and enhance visibility of your website. However, if you have competitors that want your website ranking to get lowered, they can adopt certain strategies to malign your brand online.

Several such instances have been reported and in this article, let us find out how you can keep such negative SEO attacks at bay and even if your website has been negatively publicized, how you can recover from such a situation. Let us delve deeper into the subject in the paragraphs that follow.
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Friday, 14 September 2018

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How To Assess And Implement SEO Strategies

Posted by Jimmy Simond  | No comments


If you have been into digital marketing and have all the essential aspects of SEO at your fingertips, you must stay abreast with the latest developments and trends that are shaping the SEO industry these days for optimum results. 

The reason is whatever knowledge you had earlier pertaining to it may not be of any use due to the ever changing strategies and ranking algorithms that search engine majors are adopting or turning to.
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Monday, 10 September 2018

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Why Using Infographics In Your Content Makes Sense?

Posted by Jimmy Simond  | No comments


On a single day, studies reveal approximately more than 1 billion content pieces are generated and if you add to it the innumerable tweets and more than 2 million visual clips, you will perhaps be overwhelmed by the volume of content that is fed to users/visitors on a regular basis. So, the best way you can make use of the content is to take a systematic approach by organizing and collating information. 
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Friday, 7 September 2018

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How To Optimize WordPress Website – Explore 7 Tips

Posted by Jimmy Simond  | No comments


WordPress is regarded as one of the best platforms for building websites especially for start-up businesses and budding businessmen.

More than millions of users exploit the potential of this CMS or Content Management System from across the globe. 400 million and more websites run on WordPress and you will find more than 100 million users in United States alone. Almost every 20 seconds posts on this platform are being published.
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Friday, 31 August 2018

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Using Color Psychology To Improve Website Conversions

Posted by Jimmy Simond  | No comments


Prior to delving deeper into the concept of color psychology, it is important to understand what it is in the first place. It is referred to as the science that allows us to know how human behavior is impacted by color. It is another branch of ‘behavioral psychology’.

Studies have revealed that a customer takes approximately 91 seconds to form an opinion about any product, out of which major portion of it is decided upon by the color of the product. So, the color of any product determines to a great extent whether a customer will buy it or not.
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Friday, 24 August 2018

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Important Aspects To Cover In Content Campaign

Posted by Jimmy Simond  | No comments


Just as working out your linkbuilding strategy is important prior a content campaign, not paying much heed to your SEO strategy could spell disaster for the campaign as well, if you have planned one. It could not only generate more web traffic to your website but the chances of conversion rates also improve if you take all aspects into consideration. 

In this article, let us focus on few of the key aspects that you must take into account so that your content campaign could yield better results and also that it progresses without hassles, thereby facilitating the ranking process.
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Wednesday, 22 August 2018

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How To Create The Perfect Landing Page For Better Lead Conversion

Posted by Jimmy Simond  | No comments


When you design a website or for that matter a landing page, the main objective is to enhance the conversion rate. You would want your prospective leads to get included in your list of clientele. It may so happen that you have a kickass website that you are planning to use as your prime virtual marketing tool but you are not getting the desired results. Why is it so?

Chances are that your landing page might need to be revamped and given a facelift to. In fact, the worst part is when you don’t even know whether your landing page is having any problem. However, you can do away with the lacunae that exist in the current landing page by making few modifications. And this is exactly what has been explained in the paragraphs that follow. 
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Thursday, 9 August 2018

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How Will Block Chain Technology Impact Digital Marketing

Posted by Jimmy Simond  | No comments


Although people have been aware of the concept of Bitcoin ever since it made inroads into the financial markets way back in the year 2013-2014, however, little have they understood the underlying concept or technology that governs all transactions involving the Bitcoins. So, what is it in the first place?

Blockchain is a transaction ledger within a network that is known by each nodal point in the network and that which is essentially decentralized, maintained, owned, and most importantly regularly updated by these very nodal points.
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Wednesday, 27 December 2017

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Social Media Marketing Trends 2018 – What To Expect

Posted by Jimmy Simond  | No comments

The social media marketing arena is a dynamic environment with changes that take place throughout the year. Having reached the end of 2017 almost (with a few days to go), it has been observed that the main players included the likes of bots, influencer marketing, and video marketing, which comprised an integral part of digital marketing in the current year.

However, this scenario, it is being anticipated is slated to change in 2018 and in this write up, these changes are being discussed and emphasized on. So, read on for more information.
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Monday, 18 December 2017

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How to identify spoofed reviews online

Posted by Jimmy Simond  | No comments

Regardless of the type of product you are aiming to buy, these days you can find out about the product from the many review websites that are available. And if you can browse through one that offers authentic information about the product or services that you are aiming to pay for, it becomes easier for you to decide whether or not you should spend your hard earned money for the same.

However, the fact that there are innumerable websites that offer reviews related to various products and services has made it difficult for the common man to get convinced if a particular product is really good or not. 

Hoodwinking and manipulating investment opportunities is not a healthy way to conduct business, be it from a brick and mortar store or virtually.

Tips to spot fake reviews online

Go through the following points to find out more-

1. Status of the reviewer

If you have landed on a web page that offers fake reviews, you will not be able to find information about the reviewer. Not only that, this particular reviewer will log in once in a while and use almost the same words and phrases rearranged in various sequences and represent a product. Also, his online presence cannot be traced on any social media platforms.

2. Views expressed are confusing or extreme

Experts are of the opinion that the fake review websites that offer recommendations or suggestions whether to buy a particular product or not are most of times confusing or offer reviews that are extreme. It means opinions can be either entirely negative or positive and there is no midway or pros and cons are not weighed properly. Sometimes the ones that give positive reviews are the ones that are so called “loyal customers of the brand or store”.

3. Use of vocabulary

It has also been observed that the fake reviewers in an attempt to establish themselves as true guests (at hotels in case of hotel or restaurants) reviewers or buyers (of different products belonging to any category) use more of the words ‘I’, ‘My’, and ‘We’. Also, they tend to use language and words that sound unreal and untrue and to prevent themselves from being caught, they tend to finish off the lines in short.

4. Check for dates of reviews

Regardless of the fake review websites you are going through; always try to look for dates on which the reviews were published. In most of the cases, fake reviews will tend to be repetitive on various dates with few words and phrases changed here and there.

Also, the website will be full of advertisements. And even if visitors don’t return to the website for the second time, the owner of the website has nothing to lose because through fake reviews, he is making money through affiliate marketing.

And it can be safely said that not all visitors are able to understand the difference between fake and real reviews. So, even if a few hundred visitors buy products by clicking on links, the website owner will still make some money.

5. Cross check reviews

If you have a hunch that the reviewer is fake, try to look for reviews written by the same reviewer related to other categories. For instance, if you were just going through a review related to beauty product, find out his approach towards a product belonging to another category like travel or lifestyle.

The fake reviewer will be vague in his approach in all the cases and the intelligent reader will be able to understand that he is only “beating around the bush” without having experienced the product or the place first hand.

The ones that have been mentioned above are just few of the points. There are various others that can help you to spot fake websites offering fake reviews.
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