Friday, 27 November 2015


Tricky Google Adwords Tips That Google Doesn’t Want You To Know

Posted by Rick  | No comments

Google Adwords Tips

Did you know that $100+ million a day is what Google earns from AdWords? In order to make so many business to be paying for the clicks, AdWords has to make a lot of those businesses even more than what they’re paying. The reality is that there are still many AdWords advertisers who are paying Google more than what they should actually pay. Google is actually gaining from your loss. If you’re clever enough, you should be aware of the Google AdWords tips that Google doesn’t want you to know of. Here are some of them.
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Monday, 2 November 2015


Social Media Marketing Tips For Your Business – Creating The Desired Impact

Posted by Rick  | No comments

social media marketing tips

Social media is everywhere and if you’re still not on the social media, you’re lagging behind. If you have an online business of your own, you have to have a social media presence in order to let people know about it. People throughout the world spend a lot of time on social media and hence you have to take the required steps in order to capture their attention during a time which is best for them and for you.
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Thursday, 29 October 2015


Internet Marketing Strategies On A Tight Budget - When Money Is Your Concern

Posted by Rick  | No comments

internet marketing strategies

In a place where attention is currency, it is gradually becoming increasingly difficult to attract and grab the attention of your target audience. Not only are you competing against some bigger and more popular companies, you are also competing hardly with the social media and a multitude of other distractions for attention. But does that mean that your marketing efforts need to cost a ton of dollars? What if you don’t have enough funds but you wish to promote your company to the utmost level? Are there some internet marketing strategies that someone with a tight budget can follow? Yes, check out the remaining concerns of this article to know more on internet marketing strategies on a budget.
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Sunday, 4 October 2015


Keyword Targeting Tips For Twitter - What Are The Techniques Involved?

Posted by Rick  | No comments

keyword targeting strategy for twitter ads

Twitter ads offers targeting keywords for your promoted Tweets in the timelines of the users and this allows the marketers and advertisers to target the user specifically based on the definite keywords which they have used in their recent tweets or any kind of content in which they have been engaged. If you’re wondering about the keyword targeting strategies with Twitter ads, you can take into account the points mentioned below.
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Tuesday, 22 September 2015


Latest SEO Trends That Will Dominate The Industry In 2015 – Look Before You Leap

Posted by Rick  | No comments

Latest SEO Trends
While Google is always busy in updating its search engine algorithms, it is needless to say that the search engine optimizers have to stay on top of their heels to bring in the changes in their strategies. Continuously enhancing search engine software implies that the SEO experts are gradually moving towards a holistic approach, which is more in line with the traditional marketing techniques. This article will deal with the different search engine trends that will dominate the industry 2015.
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Wednesday, 2 September 2015


Google’s New logo – What Does It Actually Mean?

Posted by Rick  | No comments

Google's New Logo
You would have perhaps never known the fact that green is the color of reading if you weren’t a designer or someone belonging to the designing company. If you’re someone who is well-versed about the news in the SEO industry, you will know that Google launched its new sans serif logo that perfectly looks so modern. Moreover, the little blue “g” icon has vanished too and it has been replaced by a capital G with all the colors of Google in it, which makes it look more like a rainbow. Do you have any idea of the explanations that Google gave for making such changes?
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Thursday, 1 January 2015


Smart Keyword Targeting – What Is The Key To Increased Traffic And Revenue?

Posted by Jimmy  | No comments

keyword targeting
Your aim shouldn’t be to target everything when it comes to keywords. Rather, you should always aim to discover where the richest vein lies and then focus all your efforts on extracting it. It is only by identifying your areas of growth potential that you can easily transform a website into a traffic machine with high revenue potential. According to your e-commerce business clients, you have to start analyzing your market and then implement your growth plan in some selected areas with high potential of traffic. With a simple optimization system, it is possible to boost sales and traffic. In fact, the key to success is knowing where your biggest traffic is lying hidden and then uncovering them. Gathering, prioritizing and acting are the 3 steps that involves increasing revenue and traffic.

Gathering the necessary and relevant data

Initially, you need to know what exactly your audience is looking for. Which keywords are the users typing in Google search for obtaining your business and products? What is their intent while searching? Are they trying to place an order right away? Are they trying to learn more about your product? Or are they comparing your product against that of others? Next you should check what you’re offering them. Are you focusing on the right keywords? Your initial goal should be to come up with the 40 top most famous keywords that have high search volume and that have the capacity to generate revenue. Before running a growth analysis, you can use some tools like Google Analytics, Google Webmaster Tools, Google AdWords and Google Keyword Planner to have a meaty dataset to study.

Start prioritizing your targets

Now that you’ve finally built up the big list of keywords that are related to your site, it’s high time that you pare it down to those that have the greatest potential to grow your revenue and traffic. From there you can easily expand the list to include some common variations of the high-value keywords. Remember that long-tail keywords are especially interesting since they have the potential to quickly rake in more revenue as they have generally low competition and target visitors who are ready to convert. You can use tools like, Google Correlate and Merge Words.

Take the required action

From here, you should start taking the required actions. The preparatory steps should ensure that your actions will focus on those areas of highest ROI. Content marketing, topic marketing, positioning as a typical expert, personalization, retargeting and niche specialization are some of the several steps in the action plan that you need to take to dominate the SERPs in each category. By focusing on high search volume keywords, you can naturally bring in more visitors and you will also see your rankings improve. Focusing on long-tail keywords will also deliver better prospects.
SEO analysts and experts are always surprised at how tough most e-commerce web store owners make this process easier. With proper keyword research, analysis and targeting, you can also enjoy revenue boosts and traffic.
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Wednesday, 3 December 2014


Mobile-Friendly Labels In Mobile Search Results – Google Is Ultimately Successful

Posted by Jimmy  | No comments

mobile friendly labels

After testing for a number of months, Google has finally officially launched the mobile-friendly label in mobile search results. Gone are those good old days when people used to use laptops and other mobile devices. Now is the time when everyone owns a smart phone and they use it full-fledgedly to access the internet and search anything under the sun. The shift of trend among the internet users has also forced the SEOs to change the way they formulate their strategy. Instead of only concentrating on search results on computer and desktops, now they also have to make sure that everything is perfect with the mobile users. 

In an effort to assist the mobile searchers in knowing which sites they might click on are mobile-friendly versus which ones are not, Google has added a text label under each URL in the snippet that reads “Mobile-friendly” as the initial part of the search result’s snippet. According to Google, it can be indeed frustrating for a mobile searcher to land up on a web page that is not at all mobile-friendly and this is why they’re adding the label to their mobile search results to communicate this to the searcher.

Apart from the mobile-friendly label, Google is also busy in experimenting with a new ranking algorithm for all the mobile-friendly websites. But the rising question is how you can qualify to show such a label for your particular web page? Google says that this will depend on whether or not GoogleBot detects the following criteria:
  • Averts software that is not common on any mobile devices like Flash
  • Sizes content to the screen so that the users don’t have to scroll horizontally or even zoom in the page
  • Uses text that is comprehensive without even zooming
  • Places links that are far enough apart so that the right one can be easily located

How does Google know how a user can experience your mobile website?

Well, this is yet another viable question that is being raised in the minds of the SEO analysts and the practitioners. Google has always been dropping various kinds of hints that say that they understand mobile experience better for some time now. They even recently launched mobile usability reports in order to help the webmasters find issues with their mobile sites. 

Google also recommends all its users to test their site in the new Mobile-Friendly test tool, review each and every mobile-friendly guidelines and use different third-party tools to go mobile-friendly with their websites. This new mobile-friendly label in mobile search results will soon roll out into the market within the next few weeks in the month of November, 2014.
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Tuesday, 2 December 2014


Mobile-Friendly Site Testing Tool Launched By Google

Posted by Jimmy  | No comments

mobile friendly testing tool
It was on the 18th of November, 2014 that Google announced the launch of an extremely useful mobile-friendly test tool through which you could check if your website passes the criteria set by Google for what it can be considered to be a mobile-optimized site. Are you wondering why it is important to meet the mobile-friendly criteria set by Google? If answered yes, then it’s because they’re soon going to add a “mobile-friendly” label in its search results against the sites that pass this criteria.

Nowadays, most internet users are accessing the websites on their mobile devices and not on their laptops or desktops. People are leading a busy life and they simply don’t have time to sit with their desktops and access things. This is why they use smartphones on which they can do anything and everything that they could with their computer. This shift in the usage of internet has also forced the SEO people to change the way they think of capturing the market. Now instead of concentrating more on web SEO, they have to think more on mobile SEO. How should the webpages look when they’re opened on mobile devices like smartphones and tablets? These are the considerations that baffle the SEO analysts.

The “mobile-friendly” label is indeed a new one and there’s no way to know how it will affect your click-through rate. But after this has been introduced, it is a safe bet that all mobile searchers will visit the page labelled “mobile-friendly” before visiting a page rather than visit a page without that label.

Abiding by Google’s criteria- Will this impact your rankings?

You must be wondering why you have to strictly abide by the criteria set in by Google regarding the “mobile-friendly” label. Well, the simple reason is because it might impact your rankings. They say that they see these labels as the initial step in assisting the mobile users to have a better web experience. They’re also experimenting with using the mobile-friendly criteria as a ranking signal. The equation will be very simple where a site with the mobile-friendly label will rank higher in search engine results than a site without the same label. With that being the case, without this label with your website, you could potentially be turning away worthy mobile visitors. This change will be rolled out globally within the next few weeks and so you still have enough time to get your site up to the level.

What does Google consider as a “mobile-friendly” site? Here are the criteria:

·         A site that averts the software programs that are not common on mobile devices like Flash

·         Places links far apart so that the correct one can be effortlessly tapped

·         Uses text that can be read without zooming and

·         A site that sizes content to the screen so that the users don’t have to scroll horizontally or zoom.

So, if all of the above points apply to your website, then you will most likely get a “mobile-friendly” label. And in case you’re not sure whether or not it applies, you can take Google’s mobile-friendly testing tool for a spin.
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Monday, 20 October 2014


Should You Ever Imitate The SEO Used By Another Top Site?

Posted by Jimmy  | No comments

seo tips

If you have a business website that needs to concentrate on SEO, should you copy that of the other top sites? There are big websites like that can teach you a lot about SEO. But does that mean that you should copy their SEO strategies in order to create the same impact as them? If you want a perfect answer to this question, you need to give a close glance at the website called is in the business of SEO and it is true that they employ more SEO professionals that any other company in the market. This is why it is right at the top of the list. Amazon incorporates SEO into everything, both programmatically and manually. It is a site with the largest traffic and it contains hundreds of millions of indexed URLs. This way it enjoys the luxury of being capable of testing more things that most of the other websites, that too at a deeply nuanced level. If all this is true, then imitating the SEO strategies of is a no brainer, right? Well, not so soon! as an SEO expert – A closer look has a deep situational awareness and comprehension of how search engines behave, how search engines respond to the on-site optimization of,’s authority and content. In short, knows when to break rules like the ones in beginner and advanced SEO guides. Let’s take a close look at the homepage of

  • Title element: Their title is “ Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more” and it is 83 characters long. In the SERPs, Google cuts it off and Bing merely displays – Official site. Although 83 characters is not terribly long, it is clearly implied that isn’t worried about surpassing the number of characters. When visitors see their homepage, they know what is about and they have a world class site search. 
  • Meta-description: Check out their meta-description and you would wonder why anyone would write 304-characters in it? It is only in the SERP listings that meta-descriptions appear but this is With millions of vendors, affiliates and authors, they know that the meta-description will be copied onto many websites.
  • H1 element: There’s no H1 element on the homepage. Well, the homepage of enjoys huge link authority. Moz ranks it #12 on its list of the web’s most important sites, it has a PA of 97 and DA of 99 and there are 3.6m followed links from 118k root domains to the page. The content of the homepage also changes constantly and is always relevant.
  • Rich snippets: displays a lot of star ratings and it also has a shopping cart. As an SEO, this is where you place machine readable markup in the HTML.
Going further would sound like nitpicking, so let’s stop here. But it is expected that you get the point. Just because a website performs well in search doesn’t make it a good role model for another website’s SEO. This can lead to poor decisions that may detrimentally affect your ranking and visibility.
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