Tuesday, 18 July 2017

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Optimizing Images For Better Search Results

Posted by Jimmy  | No comments

Image optimization has always been a matter of prime importance as far as ranking and visibility of any website is concerned. A lot has changed since the times of “dial-up Internet”. It has evolved over the years only for the better. However, in order to remain in the race and to stay visible in this virtually crowded place, you can follow few tips that might increase your chances of success. And this is exactly what has been dealt with in this write up.

Ways to enhance visibility through images

Take a look at the many ways that will increase your web presence through images.

1. Are you using the right image

Remember, the image that you are using must be relevant to the web page or the topic that you are dealing with in the website. Another essential aspect that you ought to keep in mind is that it has to be a legal image. There are many images on the virtual world that have copyright and these are the ones that you must not use for your own website unless you seek permission to do so.

2. Using the right file format

Selecting the right file format for your images is equally crucial. Ideally, there are 3 options to choose from, namely, JPEG, GIF, and PNG. More about the 3 file formats have been discussed in brief-
  • JPEG

One of the widely used file formats, however, the quality of the image might not be up to the mark because it involves data compression. The quality of the image will also depend on the settings. Although, transparent backgrounds are one thing that you may not have adequate support for, the biggest advantage is that the file sizes are comparatively smaller with this format.
  • PNG

Few of the features of this file format are that it supports transparency, auto gamma correction ability, and improved color ranges. One of the biggest advantages is that it can also make your text messages (tagged with the image) visible to search engines. As far as file size is concerned, it is comparatively larger.
  • GIF

You can use this file format for animation and basic art forms. However, it supports only 256 colors.

3. Appropriate file names

It is important to use file names for your images that are meaningful and the ones that are descriptive. This enables you to look for the file easily. For instance, if it is a wildlife photo gallery, you can name it using the text wild life so that it is relevant and easier to look for.

4. Optimizing image for web

One of the best ways to optimize the images for your web is to keep the file size as minimum as possible. However, quality of the images is something that you cannot compromise with. You can make use of compression tools that will reduce the file size of the images that you are using without compromising on image quality.

5. Alt text is vital

Alt text or Alternative text is basically used so that the image identity is maintained. This enables you to read the text that is tagged with the image whenever you move your cursor over the images that you have used. Most importantly, using “Alt text” enables the visually challenged individuals to know what the image is about.

6. Sitemaps for images

Using sitemaps for your images allows the search engines to exactly know the various images that are available in your website. Sitemaps can be created either as separate sitemap or in conjunction with a sitemap that you already have for your website.

Aside from the above, an important aspect that you ought to keep in mind is that it is best in the interest of your online business not to bank upon the so called “third party image hosting” websites or service providers. One of the main reasons is that you might lose your images in the event the servers of the third-party image hosting services suffer downtime or a breakdown due to overwhelming web traffic.
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Friday, 14 July 2017

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Types Of Marketing Dashboards And Why You Need Them

Posted by Jimmy  | No comments

Using marketing tools judiciously determines the success of your marketing campaigns to a great extent. Although, there are different types of marketing tools, a marketing dashboard is one such reporting tool that has helped many business entities to plan out their marketing and promotional strategies and rethink their modus operandi.

Here, the usefulness of a marketing dashboard has been discussed, the different examples, few essential aspects, and finer aspects.

Marketing dashboard – What is it?


It is basically a reporting tool that will display metrics, key performance indicators, and marketing analytics with the help of visuals. In other words, it is data representation using visuals. They enable the team members to monitor the progress within a company.

Since it offers visibility, newer or better marketing strategies can be worked out in accordance to meet the business goals and objectives.

Examples of marketing dashboards


Marketing dashboards can be of different types depending on the area where it is being applied. Given below are few examples of the same-

  • Marketing performance dashboard

    With the help of this dashboard, you will be able to get an in-depth view of the rate of conversion of your prospective clients. Not only that this will also aid in taking vital decisions pertaining to marketing campaigns and amount to be invested in the same.


  • SEO dashboard

    When it comes to web analytics data, SEO dashboard is your best bet. It is one place or rather platform where all digital marketers can view the progress of the SEO marketing efforts by analyzing few performance metrics used in this regard.


  • Web analytics dashboard

    You cannot afford to suffer frequent downtime as it can spell disaster for your website and online business. This dashboard allows you to track in real time the performance of your website. Most importantly, it is also an indicator that tells you whether or not the marketing initiatives that you are taking are right and yielding fruitful results.


  • Online marketing dashboard

    Marketing metrics can be kept track of with the help of online marketing dashboard. It also enables them to better their marketing efforts and initiatives.


    Aside from the above, you will come across several other examples that include E-commerce marketing dashboard, CMO marketing dashboard, Email marketing dashboard, Adwords Campaign dashboard, Web and Social Analytics dashboard, and Social media dashboard to name just a few.

Usefulness of marketing dashboards

How are these dashboards helpful? Let us sum it up in the following points. So, read on-

    1. These dashboards will allow marketers to keep their marketing metrics stable as they are able to constantly monitor the progress of the marketing initiatives through various KPIs and metrics.


    2. Since there is visibility of the progress of marketing efforts in real time, it allows you to edit or rectify any lacunae that are detected during the course of the campaign. This is of immense help as you can stop a process midway if it is found to be troublesome or cause hassles in the smooth functioning of the process.


    3. It helps the individual team members to get an insight into the progress, regardless of the department the professional or the individual belongs.

Not all marketing dashboards have the same features and depending on your business requirement and what you expect from it, you have the option to select one. It is one of the most sought after marketing reporting tool across various industries that have stood the tests of time and almost all corporate stalwarts make use of this tool for improving their marketing campaigns and getting the ultimate results from their business and in achieving business vision and mission.
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Tuesday, 11 July 2017

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Why Is SEO Marketing A Psychological Process?

Posted by Jimmy  | No comments

With the help of the right Search Engine Optimization techniques innumerable online companies have tasted success and continue to do so.

Can SEO really help your business entity to get that much needed visibility that is so very important to survive virtually? The answer is a “yes” and a “no”.

Why is it so?This is because if you are lucky enough to have an excellent SEO marketing company that has taken the responsibility to take your business to the zenith of its glory, your task is easy.

However, there are times when you as an entrepreneur are not able to select the right SEO company to promote your business online and this is when the trouble starts. So, depending on your ability to hire the right SEO firm, work out the accurate and appropriate SEO strategies, your success is determined.

However, this article is not about how to select the right SEO firm, instead it deals with an interesting aspect and that is the psychological journey of an entrepreneur and SEO firm all along, from the time the SEO firm gets hired to the time the business entity finds itself on the top-ranking position. So, let us delve deeper into these aspects.

Psychological aspects of SEO

 

For every online business, SEO is indispensable.If you are an SEO professional, you must assist business owners to adopt the right working methods and if you are a business owner, you must understand the minds of your clients and prospective customers (new and existing). So, let’s delve deeper into these aspects.

Emotional and psychological issues to be addressed in SEO

 

Every step or measure you take, regardless of whether you are the assisting the business entity or you are the owner, these following aspects are required to be addressed, which are undoubtedly the psychological sides of any e-commerce business.
  • Understanding the behavior of customers
     
    When you are offering services and products, you should know your prospective customers, their age group, their interests, how will you make your products appealing, what will appeal to them, and most importantly, how will they benefit from your business. So, all these have a psychological reasoning that you must take in your stride. 
     
  • Decipher client intent
     
    In the yesteryears, understanding customer behavior mainly revolved around incorporating those words (rather keywords and key phrases) that were searched by users in search engines. Consequently, content would be developed in accordance. However, that didn’t go too far. These days, the search engine algorithms are designed in such a way that will enable you to understand the intention of a visitor. As such, with this magic wand in hand, you can tap the finer aspects of SEO to the fullest. 
     
  • Starting a new journey -financially and emotionally
     
    If you are helping a business owner to succeed in his online business as an SEO professional, it is quite likely that the owner does not have any idea about SEO and its various aspects and how it works. So, he is depending on you not just emotionally but also financially assuming that you are his business oar. As a reliable SEO professional/firm, it is your responsibility not to take advantage of this entrepreneur that is banking upon you for his success and most importantly his Return on Investment, which is an integral part of any business. So, be an “oar” in the true sense. 
     
  • Explore your inner self
     
    Last but not the least, regardless of whether you are an entrepreneur trying to read user’s mind or an SEO firm/professional trying to work out strategies after knowing your client base, you must put yourself in the shoes of your users/clients to know what you ought to cater to from the business point of view.
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Thursday, 6 July 2017

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Are These Adword Errors Restricting Web Traffic To Your Website

Posted by Jimmy  | 1 comment

Internet marketers are well aware of the fact that with the help of Google AdWords, the chances of drawing web traffic are increased remarkably. However, in the event you don’t follow the accurate process of going ahead with such marketing campaigns, you can eventually feel the pinch in your wallet.

As a result, the ROI or the Return on Investment from your online business will not be something that you can be happy about.

In fact, there are several instances, when faulty marketing campaigns siphoned off more money than the entrepreneur actually earned. These errors usually take place if you are ignorant about the finer aspects of using Adwords.

In this write up, let us quickly scan through the common errors that hinder progress of online business entities as far as internet marketing efforts are concerned. In order to get the best returns, you can avoid these mistakes.

  • Not using accurate keyword matches

    In case you are not using any one of the 3 matches correctly, your internet marketing efforts can go for a toss.

    Basically, there are 3 matches that you can use, namely, phrase match, broad match, and exact match keywords. So, what happens if they are not matched properly?

    Unless they are accurately matched and used in the ad campaigns, you will not be able to get too high a conversion rates as it will create “fewer impressions” on your target audience.


  • Faulty keyword grouping

    Generally, ad campaigns are used so that different types of marketing campaigns can be arranged. For instance, if it is a content campaign and product promotional campaign that you are looking forward to, both can be effectively carried out separately.

    If you are not grouping your ad campaigns properly and not segregating the promotional instances in their respective groups, the feedback or the result you get will not be up to the mark.

    According to the norms of PPC, the closer a keyword is to the term searched for, the better are the results. So, the keywords or the phrases have to be matched in such a way that the searched term is as close to the keyword grouped or matched.

    Ideally, experts say that using no more than 20 keywords in a group is the best approach you can take.


  • Avoiding use of negative keywords

    This is a common error that many internet marketers commit. And that is not incorporating negative keywords in the matching keywords or key phrases that are searched for.

    One of the features of AdWords is that it allows you to make use of keywords that are negative which in turn helps in excluding keywords that are not a match for your keywords or key phrases searched for and the ones that are related to your product or services.

    This is better understood with an example. For instance, if you have an online retail store that sells children products but not maternity products, you will not want that your ads show up for maternity products but you will prefer your ads to show results for children’s products.


  • Not calculating the LTV or Lifetime Value of Customers

    Unless you calculate the LTV of customers, you will not be able to assess the amount you can afford to shell out on AdWords per acquisition.


Aside from the errors mentioned above, there are other faults that are oftentimes seen being committed by internet marketers. In order to reap the maximum benefit from your marketing investment and campaigns, you can always seek professional assistance from service providers that have been in this business for several years. However, just make sure that you are not ripped off by a firm that fails to deliver what it promises.
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Tuesday, 27 June 2017

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Content Management System – Which One Is Right For You

Posted by Jimmy  | No comments

If you are an online entrepreneur, CMS or Content Management System is one thing that you cannot do without. These applications are basically web based and are designed so that they can help in creating and updating websites. Majority of them are equipped with plug-ins or themes that enhance the functionality and also make it easier to maintain the website on a regular basis.

Factors to compare before selecting CMS

Choosing the right CMS is oftentimes tricky and you need to assess few factors that will determine which one is the best for your business needs. So, here let us take a look at the factors that will make it easier for you to decide the one that is best for you. They are as follows-

• Proficiency in technical know-how

You have three options to choose from depending on your technical know-how and most importantly your requirement. If you are confident with CSS and HTML and know the coding aspects of the website, you can try using Drupal or ExpressionEngine. In the event you are not confident in handling coding for your website and want an application that will allow you to customize the websites, you can use Webydo. If you want that you should be allowed some flexibility in the way you handle coding and other designing aspects of websites, Wordpress is the best bet.

• How cost effective is it

The fact that there are many such CMS applications available makes it difficult to zero-in on the right solution. While few are offered for free, there are others that you will have to invest in. Alternatively, there are many that will require you to subscribe. Many such applications will offer features like software upgrades that are automatic and web hosting properties. However, pricing is not the only factor that you should compare while selecting Content Management System.

• Features availability

When you are selecting one such application, just make sure that you compare the features that are available. While few of the solutions are available with unique and extra features and are usually “out of the box”, there are yet others that come with add-ons and plug-ins. Specifically, if you are looking for features that will help you in maintaining your website, find out whether or not these features will be available when you select that application or CMS. This can be better understood with an example. For instance, if you have an e-commerce website and you want that the application should come with E-commerce enabled features; there are platforms that will help you in this regard.

• Support from developers of platforms

Support or so called after-care team is crucial for any client. Find out whether or not the application you have selected is backed by professionals that are ready to offer their support in case of troubleshooting instances. Also, there are several online communities that offer their opinion on applications and their features. The community you are looking for after being associated with the new platform should be able to offer solutions and answer your queries in the event of emergency. The relationship or association between the members of the community should be healthy and useful.

• Reviews

It is important to get feedback of any product that you intend to use. Ask for referrals or talk to your peers and friends and family that have used one or are using presently. It will help you to decide better about the application that will help you better. If one CMS solution works best for one business entity, the same solution may not work for your business. As such there is no “umbrella” solution for all business entities. The above mentioned factors will help you to decide which CMS will yield the best results.
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Wednesday, 21 June 2017

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Google’s Mobile first index – Impact On SEO And Launch Date

Posted by Jimmy  | No comments

A brief explanation for the ones those are unaware of the concept of mobile-first index. More and more individuals are searching and browsing for information on their cell phones or mobiles. As such, the search engine major has decided that it will use the mobile version of the websites as its “primary search engine index”.

All these years, the search engine major has crawled websites that were basically desktop versions but as the number of mobile users has increased remarkably, it will prioritize mobile searches as compared first to desktop searches thereby making it easier for mobile users to access information promptly.

In this article, the different aspects will be covered in the following order –
 
          Impact on SEO and steps for better results

          • Mobile-first-index launch is not happening before 2018

Impact on SEO strategies


Google has over the years taken measures to improve user experience and cater to its users regardless of whether it is a desktop user or a mobile user. However, since majority of the searches come from mobiles these days, the above mentioned steps were taken but have not been fully implemented as yet. However, Google has made it clear that the new strategy pertaining to indexing should in no way affect the search rankings in a drastic manner. It is being assumed that the step has been taken to better user experience because it has introduced the concept of AMP or Accelerated Mobile Pages.

As far as impact on SEO strategies is concerned, it is being ascertained that the measure won’t prove to be “disruptive” or “bold” for the SEO professionals provided you abide by the ethics of SEO and have been ethical in your SEO approaches. However, you can take the following steps to ensure that you function smoothly as far as SEO is concerned. These are as follows-

          • Mobile version – a must -If you haven’t done it as yet, make sure you have a mobile version of your website immediately. Most importantly, incorporate the concept of responsive design for your mobile website.

          • Update constantly – If you have both the desktop and mobile versions, treat both of them equally and when you update them, do so simultaneously. Maintain a balance. Another important requisite is that when it comes to expandable content, it makes sense in incorporating the same in a mobile version of a website but not so much when it comes to the desktop version of any website.

          • App development – Although having a mobile website does not necessarily mean that you have to develop apps but if you do, you will enjoy an edge over others.

          • Prioritize mobile users – Since the mobile-first-index will primarily tap the mobile users, it is important to cater to their needs first and address unattended issues related to your mobile version of the website.

Mobile-first-index launch is not happening before 2018


Although, webmasters and SEO professionals are trying hard to figure out the probable date of the launch of mobile-first-index transition, according to a prominent analyst for Google webmaster trends, was of the opinion that the concept might not be implemented before 2018, although he was not able to provide an exact date for the same. He also stated that initially it was thought that the change could be made by the end of 2017; however, it appears that it will not take place before 2018.

The webmaster trends analyst also stated that the search engine giant will make sure that the change does not hurt the ones not inclined to using mobile versions of websites. He also said that it will take several years when the transition will be absolute.
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Friday, 16 June 2017

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How Does Digital Marketing Differ From Traditional Marketing?

Posted by Jimmy  | No comments

For small sized business entities, it is sometimes a bit difficult to choose between traditional marketing strategies and digital marketing strategies. This is because they have a limited budget within which they have to operate and it becomes financially strenuous if these very business entities have to invest in both. However, the case is not the same with medium or the stalwarts operating in the market. They can afford to launch their marketing campaigns both online as well as offline. However, what matters is which will reap greater benefits? There are a number of factors that govern the same. This write up will highlight on the pros and cons of both types of marketing. So, read on.

Assuming that the term traditional marketing is not alien to all, the advertisement of products and services that you get to see in print media like flyers, brochures, magazines, billboards, kiosks, television, and radio can be included in traditional marketing as compared to digital marketing that is prevalent on social media platforms, your hand held devices, and cell phones.

Benefits of traditional marketing


Although, there is a lot of hue and cry about digital marketing, nevertheless, traditional marketing benefits cannot be undermined. Hard copy marketing can yield great results in the long run. They are-

          • Advertisement materials are stored You have the hard copy of the advertisement at your disposal. And if required they can be distributed around.


          • Tap the local client base – When you are putting flyers and leaflets in your neighbors physical mail box, if found interesting, these flyers can be read over and over again.


          • A personal touch – When you are handing over a flyer to a prospective client, there is personal touch or kind of one-on-one if you get the opportunity to discuss your business plans and goals.

Downside of traditional marketing


However, one of the greatest drawbacks of hard copy marketing is that it can get expensive and you cannot ascertain the success rate with the marketing materials available. Moreover, the returns are not clear and uncertain. You market your products with the hope that few might patronize your products and services.

Benefits of digital marketing


Alternatively, these days, digital marketing has gained immense prominence and let us find out the benefits and drawbacks too.

          • Target broad spectrum of audience – As compared to traditional marketing where you can target local audience, in this you can reach out across the globe. The national as well as your international arena is the market place for you.
         
          • Cost effective – As compared to conventional marketing expenses, the cost you have to incur on digital marketing is lower.

          • Audience feedback is possible – Unlike conventional marketing strategies and campaigns when you will be able to get feedback only if you interact personally or receive complaints and appreciation through paper mails, digital marketing offers better opportunity for interaction between sellers and buyers. In fact, you can also track the behavior of a consumer and decide how you can rework your marketing strategies to suit your target audience and get better returns.

          • Brand reputation and visibility – Your brand gets highlighted faster and your brand name becomes prominent within a short time.

          • Returns assessment in real time – You are in a better position to assess your returns and results in real time if you track the visitors, subscribers, conversion rates, and peak trading time slots.

          • Social media platforms do the magic – Anything that trends these days becomes viral virtually. By using share buttons and likes, you can expect your message to reach innumerable visitors instantly within no time.
 

Clubbing traditional and digital marketing techniques


It has been observed that the business entities that choose to operate making use of both the avenues excel within no time. Instead of opting for a single marketing option, it is best to make use of both keeping your operating budget in mind. Opt for a strategy in which both the methods complement each other.
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Wednesday, 14 June 2017

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Retail prediction of 2017 – A Bird’s eye view

Posted by Jimmy  | No comments

That the tug-of-war between bricks-and-mortar stores and online retailers is unavoidable and is something that will last indefinitely makes the scenario in the retail markets interesting. Experts had predicted in 2016 that the retail sector is slated for upheavals and the reasons can be essentially attributed to two prominent causes, namely, behavior of the consumers and the manner in which the political scenario will take shape.

Need for space?


Although the run for the first place has been tricky and challenging but it cannot be denied that the stalwart Wal-Mart made giant strides as far as its online sales and business was concerned. More and more entrepreneurs are shifting focus for online sales and marketing campaigns as this could help them to curtail the costs of operating from a full-fledged bricks and mortar stores, the cost of which can be curtailed greatly. As such, entrepreneurs are also “re-evaluating” whether or not they actually need physical space to operate their business.

In fact, it is also being observed that the bigger as well as the sparingly known brands intend to reshape their destiny. And this they want to do by regaining control of their sales instead of entrusting the job to the third party retailers. Aside from the above changes in scenario, you can also expect the following changes to take place as 2017 comes to an end and it is quite likely that these very trends will spill over in the New Year too.

1. A budding digital divide


The fact that Amazon was on top of the charts as compared to other online retailers cannot be disputed. However, a very interesting trend has surfaced as far as online retailing is concerned. As per data provided by Slice Intelligence, a firm that is responsible for scanning the digital receipts of consumers, it was found that as compared to 2016, the number of shoppers flocking to online stores has increased by considerably. In fact, this is one trend that experts like Ken Cassar, the principal analyst anticipates too. Also, when it comes to major online retail players, it has been observed that they invest more in redesigning, refreshing, and staying updated as far as their websites are concerned. Aside from this, they make sure that the shipping process is prompt and faster.

2. Smaller players are hoping for sunny days ahead


The experts are also of the opinion that it is not just the bigger players that are reining the retail scenario but the medium and smaller players are playing their cards well.

3. Changing strategies


It is also being observed that bigger brands like Michael Kors, Coach, and Ralph Lauren usually sold their stuff through departmental stores. The reason being it is a less expensive approach and the risk involved is also low. However, these brands are not happy with the “promotional” attitudes of these departmental stores and are putting in all efforts to “dial back” these customers. In yet another instance, the majors Nike and Adidas are adopting policies that are bound to lure customers either to their bricks-and-mortar stores or invest online. In a new kind of marketing strategy, Nike is allowing its prospective customers to test their running shoes by allowing them to run on the treadmill before buying the product.

4. Shrinking number of stores


Another trend that is expected to be observed in the current year is that more number of stores is expected to downsize. Classical examples of the same include Sears and Claire’s. This is mainly due to the debt repayments that are to be kept in mind when companies like Claire’s rework their survival strategies.

Regardless of the scenario that exists in the retail landscape, another factor that will inevitably influence the same is the tax policies that will come into effect due to Trump administration with emphasis on border-adjustment tax.
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Friday, 12 May 2017

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How Is The Authority Of Websites Determined?

Posted by Jimmy  | 1 comment

If you are a veteran in the field of SEO, you must be aware of the fact that whenever there is a mention of your brand name or you get a backlink, it is of great value. In other words, if you are popular whenever the subject of digital PR comes up, you can be rest assured that to a great extent you are visible to the visitors of the virtual world. Oftentimes, there is mention of authority websites and authority web pages, how does a web page become “authoritative” This is what has been discussed in this write up so that you can get an idea about the same.

Google’s metric for determining authority web pages


In the initial stages, Google used what is known as PageRank. In this the number of links your website or web page received was counted and a particular score was worked out to determine the Page Rank for that particular web page. This was regarded as valuable and something that every webmaster banked upon. However, this parameter alone was enough to determine the authority of a web page despite the fact that the actual words used in the web pages were also taken into account.

Present day scenario


Unlike the times when Page Rank was considered as one of the important parameters these days content and back links still make a lot of difference but the search engine major has adopted a different metric altogether. It is known by the name Google’s RankBrain system. According to the new system alongside few other essential metrics, it is assumed that there are more than 40 major aspects that play a crucial role in determining the authority of any website. In fact, experts are also of the opinion that 40 signals is just the tip of the iceberg, there are more than 200 signals that decide about the same.

Back links


When you receive a back link, it is essential to find out the authority status of the referencing website and its brand value. If it comes from a high authority website, the mention of your brand name will carry weight.

Ways to determine authority of website


Given below are few ways to find authority of websites-

Moz Domain Authority


One of the most prominent ways to decide the authority of a web page is by so called metric Moz Domain Authority or DA. This is a measure that will enable you to assess the authority of a website on comparison with other websites and will also predict the chances of ranking of the websites appearing in the search results.

Outbound links


The Dofollow links are more valuable as compared to the nofollow links. While the former pass SEO authority, the latter do not. Websites with more number of dofollow links carry more value and consequently are considered higher as compared to websites that have nofollow links.

Publication type


Basically, the content that is created is published in either of the 3tier of websites, namely, High authority websites, Mid authority websites, and Low authority websites. While the last one usually include the individual blogs and posts, the mid include websites like SearchEngineJournal and SearchEngineLand and CNN, Huffington Post are high authority websites. Being mentioned or linking with these well known websites carries greater value for your content.

Aside from the factors mentioned above, you can also bank upon the following to find out the value of a website. These include the following-

• Alexa Global Rank

• Content Quality

• Standard of Editorials

• Page Views

• Feedback from target audience

• How interactive is your content

• Presence and visibility on social media platforms

• Number of social followers

• Status of Natural Syndication Network

• Status of Call to Action and frequency
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Wednesday, 3 May 2017

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Voice Search Optimization – 7 Essential Strategies

Posted by Jimmy  | 1 comment

Reports and extensive studies on voice search suggest that the trend for voice search is increasing with every passing day. Even a couple of years ago, voice searches were not regarded as accurate and there used to be certain discrepancies. However, studies indicate that the accuracy percentage has increased by as much as 92%. As such, it is time to reap the benefits of this new tool that can offer a number of advantages when it comes to running your online business.

Take a look at the paragraph below as to how you can adopt few strategies to better your prospects.

Reasons for voice search popularity


Increase in prominence and popularity of voice search can be attributed to a number of reasons such as-

As mentioned above, since the rate of accuracy has improved, more and more people are relying on this tool for getting search results. As per a report, it was found that by 2014 end around 55% of teens in the United States and approximately 42% of the adults in the United States were already using voice search.

There is another reason for its popularity. Since consumers have the option to choose from among a number of devices that offer voice search, it becomes easier to make the optimum use of this new technology. For instance, you can now select from among Alexa, Siri, and Google Voice Search, just to name a few. And don’t be surprised if majority of the queries that are generated by visitors online will be voice searches by the year 2020.

How to optimize for voice search?


In order to optimize for voice search, you don’t have to know rocket science. Just a little bit change in your SEO approach and strategy will suffice and can work wonders. You can do the following to derive the maximum benefit-

1. Why do you need voice search - First and foremost, you have to assess why you need voice search.

2. Work upon key phrases - Identify key phrases, especially long tailed keywords. This is because speaking out means; you have to work out the key phrases that are likely to be spoken out for voice search. So, get ready for a brainstorming session. Most importantly, you have to choose key phrases that have to be essentially related to your products and services.

3. Use analytics - Making use of analytics is important. There are tools that will help you to select the key phrases that you need to focus on.

4. Rely on Google’s unique tools - If you refer to reports by Google’s Search Console, you will be able to find out which queries are working for you and the ones that are attracting visitors to your website.

5. Mobile friendly website - Prior to making the changes that have been mentioned above, the most important aspect that you need to address and cater to is getting your mobile website indexed without fail.

6. Minimize bounce rates - Bounce rate is something that you have to address. In case you have a visitor that does not stay on your website for long, it is difficult to regain trust once you have lost it. This is applicable regardless of whether you are working out SEO strategies for a mobile device or desktop.

7. Let bot crawl - Allow Googlebot to seamlessly crawl through your content. This will enable the search engine to recognize any related query that comes up when voice search questions are asked.

Wrapping it up, keep pace with the latest tools and technology so that you can incorporate them in your SEO strategies for optimum results, regardless of whether it is just text search or voice search.
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